There’s nothing like love at first sight. We see, we feel, and we decide.

At Butter, we shape the way people see, the way they feel, and the decisions they’re making about your company.

We do this through brand strategy and design, whether you’re a high-end services business, a specialized platform, or building the future of health & wellness, AI, media, and beyond.

Cari Sekendur
Cari Sekendur

Butter is helmed by Cari Sekendur. With 16 years of experience in design, marketing, and operations, she takes companies to the next level of their brand expression and recognition.

She has developed brand campaigns for global brands including Nike, PUMA, and Morgans Hotel Group, as well as brand identities and websites for investment firms like Will Ventures, Rosc, and GTIS Partners.

Her work has amplified brands from sports to finance to hospitality, earning the Webby Award for Best Sports Website and the Lovie Award for Best Visual Design in AI, Web3, and XR. As host of The Spread podcast, she interviews business leaders in sports to explore their hot takes on creativity. Her work has been featured in Hypebae, Creative Review, and It's Nice That, amongst others.

Cari is proudly queer and dabbles in running, pilates, and other recreational athletics. A longtime New Yorker, she now operates out of Berlin.

Headshot of Beth Carter
Beth Carter
Headshot of Beatrice Sala
Beatrice Sala
Headshot of Nayla Al-Mamlouk
Nayla Al-Mamlouk

Introducing the core members of our network of senior specialists: Beth Carter, our incisive Director of Brand Strategy, Beatrice Sala our master Designer, and Nayla Al-Mamlouk, our whipsmart Copywriter.

Services

Here are the places and spaces where we can make a brand’s story stand out.

Brand Strategy

Foundational Brand StrategyBrand PositioningMarket ResearchAudience Research Competitive AnalysisAudience Personas 

Brand Identity

NamingBrand StrategyVisual Identity DesignTone of VoiceCopywriting

Digital

Web DesignUI/UX DesignMotion Graphics

Marketing

CampaignsSocial Media ContentEmail Marketing ContentMerch

Print

PackagingCollateralSignage + Wayfinding

Art Direction

PhotographyVideo

Experience

Our team members bring experience supporting Fortune 500 companies, start-ups, and everything in between, both creatively and strategically.

nike logo
puma logo
Zeiss logo
Unido logo
will ventures logo
modibodi logo
mtv logo
google logo
toms logo
samsung logo
ifc logo
sbe logo
other half logo
coco and breezy logo
morgans hotel group logo
bloomberg logo
nuzest logo
glossier logo
new balance logo
new stand logo