"The coronavirus pandemic has derailed the careers of professional athletes, especially those who were set to compete in the 2020 Tokyo Olympics. A new visual project by Butter Studio explores life in lockdown for 10 female Olympic athletes as they grapple with the postponement of the Games, now tentatively scheduled for 2021."
"#ShesGoingToTokyo is a visual project that shows what life is like for 10 Olympic Athletes who would’ve been competing over these past two weeks before postponement and lockdown became the new reality.
Follow @butterstudio.co to take a full look into the day-to-day lives of these 10 incredible athletes as they prepare for the next summer games!"
"Through a series of striking motion graphics, Butter Studio’s new project She’s Going to Tokyo documents how women athletes are staying motivated in light of the postponed Olympic Games"
"Today the XXXII Tokyo Olympics were supposed to start. How are athletes handling the cancellation? The New York creative studio Butter launches an Instagram series that visually translates stories and tips from the athletes."
"In April and May, Butter, a creative studio led by WNW Member Cari Sekendur, conducted interviews with 10 female Olympians around the world who were planning to compete in the 2020 Tokyo summer games. Butter applied a unique approach to their conversations, honing in on what they call the “Seven Senses”: sight, smell, taste, touch, sound, mind, and body. Their goal was to understand and highlight the daily routines that these athletes ceremoniously commit to, and the minutia that we often overlook in celebrating stories of athletic perseverance."
"Imagine a pastoral landscape in southern France just on the edge of the ocean, surrounded by the peaks of the Pyrenees and you will be here, in the perfect trifecta of bliss, where we find the home of Naticco."
"We’re obsessed with Other Half Brewing’s limited-edition short-run brews that feature pop-iconography to produce fun & flirty cans. While the illustrations appear random in nature, they’re avant-garde enough to bring to any artsy dinner party or BBQ"
"Like a day on the beach: Studio Butter lets maritime summer holidays waft through the corporate identity of the Flex Mussels restaurant.
Flex Mussels is a New York-style restaurant specializing in the fresh, plump shells of the Canadian Prince Edward Islands, served with a selection of 23 different sauces. The owners themselves came from Canada, started on the island of PEI with a bistro and finally came to Manhattan 10 years ago."
"WNW Member Cari Sekendur launched her own studio Butter just over a year ago. We recently caught up with the Brooklyn-based Creative Director, Art Director, Designer (and Founder), and are loving the eclectic range of project highlights already on display in their portfolio: full-scope branding for a boxing-inspired streetwear brand, a Manhattan seafood staple, a Nashville-based coffee shop, a record company, and more. In our interview below, Cari shares why it was time to open her own studio, how Butter determines which projects to take on, whether her approach has changed from her days as a freelancer, and the biggest challenges and surprised in building a studio."
"Consistency is great and all, but so is going totally, unexpectedly wild. Brooklyn’s Butter studio worked with New York brewery Other Half to design labels for its short-run beer collaborations, and they are as fun as they are varied. For a Florida retiree-themed beer, Butter designed a peachy label dotted with dolphins and dentures. A milk stout called Spiritual Nucleus is emblazoned with a trippy, screen saver pattern. Our personal favorite, a golden ale called Gold Bangles, features a glitzy print of glitter and gold rings. In other words, it’s what you would never expect from a beer company."
"Brooklyn studio Butter has served up this splendid new identity for Flex Mussels in Manhattan, a family-run restaurant that specialises in the freshest and plumpest mussels, sourced from a Canadian fishing island.
Prince Edward Island claims to have some of the best seafood in the world and it's also notable for its vibrant colours, marine-inspired architecture, and diverse landscape. Butter drew on this rich history and culture for its new brand.
'We wanted to capture the roots of the restaurant, which started as a storefront on Prince Edward Island before making its way to Manhattan as the family's 23rd establishment 10 plus years ago," says Cari Sekendur, principal of Butter.'"
"Especially nice is the retro collage style of the HIFI Athletics branding, created together with illustrator, Heidi Chisholm and designer Lara Turner, for the “boxing-inspired streetwear brand” for women, non-binary, and trans people. The aim of the campaign was to express inclusion for all in combat sports, with bright colors and striking illustration and collage elements. We’re really into the moving poster and Instagram images—nice work, Butter."