PUMA x MODIBODI // Shifting the Lens on Sports and Periods

x

services

GLOBAL CAMPAIGN CREATIVE DIRECTION

butter

CARI SEKENDUR, BEATRICE SALA, NAYLA AL-MAMLOUK

production

PRETTY SOON

Butter partnered with PUMA to creative direct the launch of their first period-activewear line, in partnership with Modibodi. We developed a creative direction for the campaign to represent shifting the narrative of periods and sports. We delivered a detailed, 50-page book of guidelines for all aspects of the global campaign from photo treatments to video to copy. Our creative direction was distributed to local markets from Europe to Australia to the Middle East and US for local production.

new york city

Contact

[email protected]

Subscribe

Follow

Contact

[email protected]

Subscribe

new york city

Follow

up-arrow Back to top