We partnered with Will Ventures at a pivotal point in their growth. The venture capital firm, founded by former NFL and Harvard athletes, came to us to implement their expanded thesis as they prepared to raise their second fund. The purpose of the re-brand was to engage an expanded audience, from solely sports to consumer and media as well as athletics. Their new look better expresses and more sharply hones the core ethos of their business: the power of human will.

To be an entrepreneur, you must have unwavering conviction. You must be able to dig deep and find a way to succeed despite rejection. Will Ventures stands for the relentless pursuit of success in the face of uncertainty. The evolution of their firm is all about finding entrepreneurs from all walks of life who showcase the power of human will in their pursuit. Through their new brand identity, site, and messaging, we captured their mission of building an enduring firm that celebrates, amplifies, and supports entrepreneurs' willingness to lay it all on the line to achieve greatness.

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