STRATEGY, NAMING, VISUAL DESIGN, SOCIAL CONTENT, EDITORIAL DESIGN, MOTION GRAPHICS
CARI SEKENDUR, NIDA PELLIZER, BAO HU, MI CHEN
PERMISSION PROVIDED BY THE ATHLETES
With their dreams on hold, this is what life looks like for top tier female athletes right now.
"She’s Going to Tokyo: 10 Athletes on Olympic Postponement, Lockdown, and Life While Waiting for the Next Summer Games," is the visual expression of Butter's interviews with 10 female athletes. We spoke with them about the postponement, pandemic lockdown, and life while waiting for the next summer games. The project was released on our Instagram during the two weeks in which the Olympics were supposed to take place this year (July 24 - August 9, 2020).
In April and May 2020 we interviewed 10 female Olympians (across sports and countries) who were planning to compete in the 2020 Tokyo summer games. The interviews focused on what we call the “Seven Senses,” sight, smell, taste, touch, sound, mind, and body. We wanted to know what the overlooked details of their day-to-day are, the little things that bring them joy and their ways of finding solace in the minutia.
The result is a series of graphics that reflect these conversations and capture this moment in history. It sheds light on how the strongest, most disciplined women among us are living right now, so that perhaps the rest of us can learn some lessons from them.
Athletes: Aisha Praught-Leer (Jamaica, Distance Running, Steeplechase), Andrea Medina (USA, Boxing), Annie Guglia (Canada, Skateboarding), Caeli McKay (Canada, Diving), Joelle Bekhazi (Canada, Water Polo), Kyra Condie (USA, Climbing), Leticia Canales (Spain, Surfing), Munirah Abdiwahid (Somalia, Taekwondo), Naomi Graham (USA, Boxing), O'shae Jones (USA, Boxing)
Follow us to see the full project with visuals and details on our conversations with each of the athletes!