There’s nothing like love at first sight. We see, we feel, and we decide.

At Butter, we shape the way people see, the way they feel, and the decisions they’re making about your company.

Through visuals, language, and interfaces, we shape how your story is perceived, whether you’re a start-up, global brand or a game changer in between.

Cari Sekendur
Cari Sekendur

Butter is helmed by Cari Sekendur. Combining creativity and analytical thinking, Cari takes companies to the next level of their brand expression and recognition. Her creative approach is balanced by both a design and writing background as well as a tactical business sense, skills informed by her experience handling marketing and operations for fast-growing startups in New York City, Chicago, and Berlin.

She has developed campaigns in digital design, art direction, and brand identity for a wide range of companies, including Nike, PUMA, Viacom, and Morgans Hotel Group. Her work has been exhibited in galleries from Paris to Los Angeles and featured in Hypebae, AIGA’s Eye on Design, and It's Nice That, among others.

She is proudly queer, a recreational boxer and runner, and passionate about giving voice to underrepresented communities. She is based between New York City and Berlin.

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Headshot of Beatrice Sala
Beatrice Sala
Headshot of Nayla Al-Mamlouk
Nayla Al-Mamlouk
Headshot of Beth Carter
Beth Carter
Headshot of Sasha Danandeh
Sasha Danandeh
Headshot of Izzy Clegg
Izzy Clegg
Headshot of Jin Yoo
Jin Yoo

Introducing Beatrice Sala and Sasha Danandeh our master Designers, Nayla Al-Mamlouk, our whipsmart Copywriter, Beth Carter, our incisive Director of Brand Strategy, Izzy Clegg, our dynamic Marketing Coordinator, and Jin Yoo our brilliant Design Intern.


Design lives in the world. We see, touch, and interact with it daily. Here are the places and spaces where we can make a brand’s story stand out.

Brand Identity

Visual Identity DesignLogo DesignNamingTone of VoiceCopywritingBrand Strategy


Web DesignWeb DevelopmentWeb AnimationApp DesignUI/UX DesignMotion Graphics


CampaignsSocial Media ContentEmail Marketing ContentMerch


PackagingCollateralSignage + Wayfinding

Art Direction

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Our team members bring experience supporting Fortune 500 companies, start-ups, and everything in between, both creatively and strategically.

nike logo
mtv logo
puma logo
will ventures logo
modibodi logo
toms logo
samsung logo
ifc logo
sbe logo
google logo
other half logo
coco and breezy logo
morgans hotel group logo
starbucks logo
bloomberg logo
nuzest logo
glossier logo
groupon logo
new balance logo
new stand logo


We recently launched a podcast! It's called The Spread: Exploring the Creative Side of Sports. Whether you're a sports enthusiast, a design lover, or simply curious about how-in-the-world sports and creativity are related, The Spread has got you covered. Join host Cari Sekendur, Butter's Founder, as she interviews sports-business leaders channeling creativity to make their mark in athletics. Listen on Spotify or Apple Podcasts!

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