There’s nothing like love at first sight. We see, we feel, and we decide.

At Butter, we shape the way people see, the way they feel, and the decisions they’re making about your company.

Through strategy, creative, and interfaces we shape how your story is perceived, whether you’re a start-up, global brand or a game changer in between.

Cari Sekendur
Cari Sekendur

Butter is helmed by Cari Sekendur. With a background in design, marketing, and operations, she takes companies to the next level of their brand expression and recognition.

She has developed brand campaigns for global brands including Nike, PUMA, and Morgans Hotel Group, as well as brand identities and websites for investment firms like Will Ventures, Rosc, and GTIS Partners.

Her work has amplified brands from sports to finance, earning the Webby Award for Best Sports Website and the Lovie Award for Best Visual Design in AI, Web3, and XR. As host of The Spread podcast, she interviews business leaders in sports to explore their hot takes on creativty. Her work has been featured in Creative Review’s deep dive, "What Design and Sport Can Learn From Each Other," amongst other articles in Hypebae, AIGA’s Eye on Design, and It's Nice That, etc.

Cari is proudly queer and dabbles in running, tennis, and other recreational athletics. She is based Berlin with frequent stints in New York.

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Headshot of Beatrice Sala
Beatrice Sala
Headshot of Sasha Danandeh
Sasha Danandeh
Headshot of Nayla Al-Mamlouk
Nayla Al-Mamlouk
Headshot of Beth Carter
Beth Carter
Headshot of Amanda Sudnik
Amanda Sudnik

Introducing Beatrice Sala and Sasha Danandeh our master Designers, Nayla Al-Mamlouk, our whipsmart Copywriter, Beth Carter, our incisive Director of Brand Strategy, and Amanda Sudnik, our brilliant Marketing Intern.

Services

Design lives in the world. We see, touch, and interact with it daily. Here are the places and spaces where we can make a brand’s story stand out.

Brand Strategy

Foundational Brand StrategyBrand PositioningMarket Research (Qualitative) Audience Research Competitive AnalysisAudience Personas Creative/Campaign Strategy Strategic WorkshopsContent PlanningExecutive Coaching

Brand Identity

Visual Identity DesignLogo DesignNamingTone of VoiceCopywritingBrand Strategy

Digital

Web DesignWeb DevelopmentWeb AnimationApp DesignUI/UX DesignMotion Graphics

Marketing

CampaignsSocial Media ContentEmail Marketing ContentMerch

Print

PackagingCollateralSignage + Wayfinding

Art Direction

PhotographyIllustrationVideoMurals
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Experience

Our team members bring experience supporting Fortune 500 companies, start-ups, and everything in between, both creatively and strategically.

nike logo
mtv logo
puma logo
will ventures logo
modibodi logo
toms logo
samsung logo
ifc logo
sbe logo
google logo
other half logo
coco and breezy logo
morgans hotel group logo
starbucks logo
bloomberg logo
nuzest logo
glossier logo
groupon logo
new balance logo
new stand logo

Recognition

Group Exhibitions

Los Angeles LGBT Archives, 2020
Fussball Club Zurich Museum, 2020
Denver Museum of Modern Art, 2020
Village de la Coupe du Monde, Paris, 2019
Le Point Ephémère, Paris, 2019
Diversité House, Paris, 2019
Centre Social et Culturel Rosa Parks, Paris, 2019
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Podcast

Check our our podcast, The Spread: Where Sports and Creativity Meet Bottom Line. Whether you're a sports enthusiast, a design lover, or simply curious about how-in-the-world sports and creativity are related, The Spread has got you covered. Join host Cari Sekendur, Butter's Founder, as she interviews sports-business leaders channeling creativity to make their mark in athletics. Listen on Spotify or Apple Podcasts!

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