"How can we show that we're a new kind of production house sitting at the intersection of music, fashion, and film?" - Andrew Samaha, Founder, ANIMA

Cari Sekendur

Sasha Danandeh

Butter

Isaac Martin

Web Development

Start-Up

Music

Visit Website

Brand Identity

Website Design

Illustration

Website Development

Social Media Content

Butter translated ANIMA’s textured, feminine, retro aesthetic and unconventional business model into a high-impact brand identity and immersive website—establishing credibility, attracting production clients, and positioning ANIMA not just as a sync house, but as a cultural partner reshaping how music and visuals come together.

ANIMA

“How can we streamline all of our content onto one platform and make it as strong as our reporting?“ - 

Beatrice Sala

Estudio Buena Suerte

“How can we streamline all of our content onto one platform and make it as strong as our reporting?“ 

Until CITIUS Mag, most track and field coverage was sporadic or behind paywalls. Their year-round videos, podcasts, and articles connect fans to the sport whenever they want. Inspiring, passionate, engaging, and modern, Butter imparted the team’s values and mission into a website and brand identity that propels the sport into the limelight it deserves and the platform fans and athletes have been waiting for. The site went on to beat the NBA, ESPN, and the Dodgers to win the Webby Award for Best Sports Website.

Sports

Media

Visit the Website

Motion Graphics

Until CITIUS Mag, most track and field coverage was sporadic or behind paywalls. Their year-round videos, podcasts, and articles connect fans to the sport whenever they want. Inspiring, passionate, engaging, and modern, Butter imparted the team’s values and mission into a website and brand identity that propels the sport into the limelight it deserves and the platform fans and athletes have been waiting for. 

The site went on to beat the NBA, ESPN, and the Dodgers to win the Webby Award for Best Sports Website.

CITIUS MAG

“How do we communicate that we have a uniquely different approach to VC?” 

- Alexander M. Fuller, Founder & Managing Partner, Rosc

Emma Piercy

Nayla Al-Mamlouk

Beth Carter

“How do we communicate that we have a uniquely different approach to VC?”

- Alexander M. Fuller, Investment Committee, Rosc

Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing; one rooted in academic rigor and decades of entrepreneurial experience.

Finance & VC

Naming

Brand Strategy

Print

Copywriting

Marketing Collateral

Digital

Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing, one rooted in academic rigor and decades of entrepreneurial experience.

Rosc

“Working with Cari and her team was truly a collaborative experience,

it was such a joy. And that's not typical. Never in a million years did I expect it to be as enjoyable as it was.”

"How do we establish legitimacy for a brand that is just beginning to build its name?" 

- Kevin Clancy, Co-Founder of Evident Media

"How do we establish legitimacy for a brand that is just beginning to build its name?"

Founded by an Emmy-winning team of veteran journalists, Evident Media is dedicated to democratizing documentary journalism at a pivotal moment for the news industry. Butter designed their landing page with a strategic focus on engaging donors, journalists, and the public—building momentum for their mission.

Non-Profit

UI/UX

Evident Media

"How can I feel more connected to my brand? Without that confidence, I can’t market it well." -

Valentina Vergara

Lucas Vocos

"What does my brand need to feel like for me to feel connected to it? Without that, I can’t market it well." 

— Emily Meyer, Founder of fashion label Emily Meyer

For over a decade, highly-regarded fashion designer Emily Meyer has crafted custom suits for women, a much-overlooked market segment. Butter infused Emily’s aesthetic into an irreverent brand identity across every touch point from quippy copy to bold photography, to expand their reach within women’s suiting and to enter menswear.

Fashion

Art Direction

Packaging Design

Emily Meyer

Butter provided us with an exquisite level of service.”

First Child

Skylark

Video Editing

“We need investors to bet on us. That requires a website as premium as our firm.” 

- Maria Szabo, VP of Investor Relations, GTIS Partners

Since 2005, GTIS has been a leading investor in the US residential sector, with a portfolio footprint in more than 35 major markets. Butter captured GTIS’s commitment to excellence and broad range of expertise through a clean, crisp, responsive UX, helping them stand out from other players in the space to charm new and existing investors.

Real Estate

Animation

GTIS Partners

“How do we introduce our new line of period-activewear to a global audience?” 

- Maura Everett, Senior Brand Strategist, PUMA

Pretty Soon

Production

Karima Asaad

Director

Natalie Loveridge

Producer

Aaron Mclisky

Louella Campbell

Eric Cech

Gaffer

Dan Hilburn

Set Sound

Alek McKenzie

Editor and Colorist

Angela Liang

Stylist

Biana Chong

Stylist Assist

Georgia Hull

Ali Riley, Tiana Penitani, Jacinta Tui, Lindsay Tui, Chloe Beazley

Talent

A shame-free period solution needed a perspective-shifting creative approach. Butter provided cultural and category insights, utilizing them to develop a creative direction that shifts perspectives on menstruation and sports. Photo and video art direction prioritized unexpected angles and postures, literally shifting a viewer’s perspective. That was paired with powerful language to eliminate the shame, stigma, and waste around menstruating while playing sports.

Creative Direction

Campaign

PUMA x Modibodi

“How can our visual identity feel as fun and cheeky as we are?”

Shelly Sparks, Co-Owner of One Trick Pony

Hyphen & Co.

Interior Design

“How can our visual identity feel as fun and cheeky?”

One Trick Pony is a Hamptons cafe just steps from the beach. Butter developed a brand identity full of whimsy, with a vintage, approachable energy to create a space that draws customers in and keeps them coming back for more.

Hospitality

Graphic Design

One Trick Pony is a Hamptons cafe just steps from the beach. Butter developed a visual identity full of play, with a vintage, approachable energy to create a space that draws customers in and keeps them coming back for more.

One Trick Pony

“How do we introduce our new product line in a noisy market of Gen Z American girls?” — 

Kevin Doody

“How do we introduce our new product in a noisy market?”

IDA’s line of cleats exists for the comfort and safety of women players—something no other brand can say. To express this unique selling point, Butter developed a campaign that marries zine and diary-style graphics with tongue-in-cheek yet real language to cut through the clutter and resonate with teenage and young adult players.

Ida Sports

“How can we convince renters to choose us and investors to bet on us?” - 

Claire Esparros

Mark Boisclair

Photography

“What kind of branding will help us convince renters to choose us and investors to bet on us?”

Butter strategically positioned Tavalo to showcase that unlike most real estate developers, Tavalo is committed to responsible development. This means giving residents a true community while prioritizing sustainability and providing strong returns to their investors. Sophisticated design and playful illustrations shows rather than tells Tavalo’s personality, setting it apart in an otherwise dry rental development market.

Tavalo

“We’re struggling to communicate what exactly it is that we offer.”

- Bryce Baker, Co-Founder of En Passant Digital

Haruko Hayakawa

“We’re struggling to communicate what exactly it is that we offer.” 

- Bryce Baker, Co-Founder of web3 strategy company En Passant Digital

Founded by a former professional chess player, En Passant (also the name of a powerful chess move) offers highly technical yet widely applicable web3 strategy to its clients. Butter simplified language around NFTs and blockchain technology and designed a chessboard-esk interface featuring techy quirkiness to communicate En Passant’s purpose and ultimately grow its client base. Be sure to check out the Founder “headshots” for a laugh :)

Web3

3D Design

Founded by a former professional chess player, En Passant (also the name of a powerful chess move) offers highly technical yet widely applicable web3 strategy to its clients. Butter simplified language around NFTs and blockchain technology and designed a chessboard-esk interface featuring techy quirkiness to communicate En Passant’s purpose and ultimately grow its client base. Be sure to check out the Founder “headshots” for a laugh.

 for Best Visual Design in AI, Web3, and XR.

En Passant Digital

“How do we reintroduce a beloved neighborhood restaurant with a fresh identity that honors its legacy?” - Alexandra Shapiro, Owner, Flex Mussels

Flex Mussels is a Manhattan restaurant staple serving globally inspired seafood from coast to coast. Flex’s speciality: the freshest, plumpest mussels from Prince Edward Island, cooked in a variety of 23 extraordinary sauces.

The restaurant is a family establishment with origins in PEI, Canada—a picturesque fishing island notable for its vibrant colors, marine-inspired architecture, and diverse landscape. Butter Studio crafted the concept for Flex’s new brand identity design, which is inspired by all things PEI. The Flex team wanted to capture the roots of the restaurant, which started as a storefront on PEI before making its way to Manhattan as the family’s 23rd restaurant ten plus years ago.

A cheeky quality is carried through the brand, from the illustrations to logos, colors, and taglines. Brand collateral features whimsical illustrations of characters you’d see fishing and frolicking on PEI beaches, as well as island architecture and natural gems. Geometric compositions inspired by nautical flags and colors found on PEI are interspersed throughout the system. Flex menus are full of surprises, intended to bring a sense of discovery and delight to each guest as they flip through. The structure of the menu was thoughtfully considered to maximize ease of use for the restaurant, sustainability, and the guest experience.

Food and Beverage

Signage & Wayfinding

Flex Mussels is a Manhattan restaurant staple serving globally inspired seafood from coast to coast. Inspired by the family establishment's origins, Butter interspersed the system with geometric compositions inspired by nautical flags and colors found on PEI to craft a brand identity that vibrantly showcases the company's roots. 

Flex Mussels

“My company currently feels too idiosyncratic and high-touch. How can we communicate the services we offer more clearly and distinctly?” - 

Shobhitha Saravanan

Cynthia Tan

Morgan Evans

“My company currently feels too idiosyncratic and high-touch. Until I can communicate the services we offer, it won’t reach its potential.”

Business Casual helps small-business owners navigate the sticky, human parts of work that are hard to wrap one's head around like giving feedback and navigating conflict. In the brand identity, Butter married the company's approachability with its mission, emphasizing connection, empowerment, and holistic business support to elevate its market presence, clarifying its visual point of view to convert a diverse range of clients.

Business Casual

"We need our label to stand out on shelf against a sea of others." - Eric Clemmons, Owner, Coeur Wine Co.

Imagine a pastoral landscape in southern France just on the edge of the ocean, surrounded by the peaks of the Pyrenees and you will be here, in the perfect trifecta of bliss, where we find the home of Naticco. Naticco is Occitan, a dialect spoken in the French Languedoc region, spelled backward. It is also a light and crisp Chardonnay brought to the US by Coeur Wine Co.

The packaging for Naticco represents the heritage of the region through a modern, lighthearted application. It is a place known for seafood, iconic cliffs, and bountiful plains. The undulating pattern on the label could be interpreted as the scales of a fish, the peaks of a mountain range, a sunset over a pasture, or all three. It is simple and bold. It asks to stand out on the shelf amongst a sea of traditionally French labels sporting portraits of linocut vineyards and fanciful script lettering. The pattern is complemented by simple, curved typography set in raised white foil to accentuate the movement across the label.

Read The Dieline's Feature

Naticco is a light and crisp Chardonnay from the Languedoc region in France, brought to the US by Coeur Wine Co. Butter took a modern, lighthearted approach to design, bringing the region’s heritage to life and creating a label that stands out on any shelf.

Naticco

“How do we create a user interface that’s easy to use and uplifting?”

- Elien Blue Becque, Product Director of TeleHome

Emilie Zeiss

Elien Blue Becque

Product Direction

- Elien Blue Becque, Product Director of app Telehome

During the pandemic, Telehome connected COVID patients with their loved ones through an app available to patients in hospitals, an incredibly delicate feat. Butter ensured the color palette, type size, layout, icon design, and copy were crystal clear to maximize accessibility while integrating whimsical illustrations that play on ‘connection’ to brighten each patient’s day during a difficult time. The app was honored by Fast Company in their annual design awards.

Tech

App Design

During the pandemic, Telehome connected COVID patients with their loved ones through an app available to patients in hospitals, an incredibly delicate feat. Butter ensured the name, color palette, type size, layout, icon design, and copy were crystal clear to maximize accessibility while integrating whimsical illustrations that play on ‘connection’ to brighten each patient’s day during a difficult time. 

The app was honored by Fast Company in their annual design innovation awards.

Telehome

“What are athletes thinking and feeling with Olympics postponed?” 

- Cari Sekundur, Founder of Butter Studio

Bao Hu

Mi Chen

Nida Pellizer

Permission provided by the athletes

“What are athletes thinking and feeling with the 2020 games now postponed?”

 - Cari Sekundur, Founder of Butter Studio

While most of us found lockdown torturous, Olympians were forced to come to terms with their life's work; could they afford to wait for the next Olympics or should they retire and start a family? Butter interviewed 10 female Olympians about the mental toll lockdown took and the ironic stillness they were forced to grapple with. The result was a thread of raw, touching visual stories celebrating stories of athletic perseverance that won Best Social Campaign of 2021 from Communication Arts, was turned into a series of NFTs featured on Bitski, and featured by Just Women’s Sports, Uninterrupted, and Hypebae.

Read About It on Hypebae

While most of us found lockdown torturous, Olympians were forced to come to terms with their life's work; could they afford to wait for the next Olympics or should they retire and start a family? Butter interviewed 10 female Olympians about the mental toll lockdown took and the ironic stillness they were forced to grapple with. 

The result was a thread of raw, touching visual stories celebrating stories of athletic perseverance that won Best Social Campaign of 2021 from Communication Arts, was turned into a series of NFTs featured on Bitski, and featured by Just Women’s Sports, Uninterrupted, and Hypebae.

She's Going to Tokyo

“How can our branding help us become a central part of our community?” - 

Chef Albert DiMeglio, Founder of Bluebird Kitchen

Hypen & Co

“How can our branding help us become a central part of our community?”

Bluebird Kitchen is a Long Island restaurant serving high-quality comfort food in a refined yet laidback atmosphere. Butter developed a cheeky brand identity for them, the centerpiece of which is a series of illustrations of bluebirds surfing at the Rockaways, shopping on Madison Ave., and gossiping with friends over cocktails all to illustrate Bluebird Kitchen as a place to enjoy life’s special moments.

Bluebird Kitchen

“How do we convey that we are literally shaping culture through sound?”

- David Perlick-Molinari, Founder of audio production agency YouTooCanWoo

Hannah Ahn

Youtoocanwoo creates custom full-service audio and music. Not your run-of-the-mill music producer, Butter developed an interactive, psychedelic musical instrument shaped as a blob to greet visitors on the homepage. Combined with black and white images that turn to color, a daily affirmations ticker, a dancing footer, and copy that makes you smile, Butter created a website reflecting YouTooCanWoo’s psychedelic spirit of creativity, technical know-how, and musical expertise.

Explore the Website

YOUTOOCANWOO

“People don't have a clear understanding of what we're all about, how can we show them?” 

- Brian Reilly, Co-Founder and Managing Partner, Will Ventures

Lattimore and Friends

“After our redesign, people are finally saying, ‘Oh! 

 I get what you guys are all about.’” 

- Brain Reilly, Co-Founder and Managing Partner of venture fund Will Ventures

Will Ventures is a sports and entertainment venture fund supporting unshakable founders. With a clean layout and motion graphics highlighting copy that speaks to an entrepreneur’s grit, Butter created a website encompassing Will Ventures’ core belief—tenacity and commitment will get you wherever you want to go—setting it up for success as it raised its second fund.

Will Ventures

“How can we convey that we’re no longer the new kids on the block? We’re an established company providing high-caliber services nationwide.”

Service

Industry