Cari Sekendur

Sasha Danandeh

Emma Piercy

Nayla Al-Mamlouk

Beth Carter

Butter

“How do we communicate that we have a uniquely different approach to venture capital?”

- Alexander M. Fuller, Investment Committee, Rosc

Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing; one rooted in academic rigor and decades of entrepreneurial experience.

Finance & VC

VISIT THE LANDING PAGE

Brand Strategy

Brand Identity

Print

Copywriting

Marketing Collateral

Digital

Social Media Content

Rosc

Valentina Vergara

Lucas Vocos

Web Development

"What does my brand need to feel like for me to feel connected to it? Without that, I can’t market it well." 

— Emily Meyer, Founder of fashion label Emily Meyer

For over a decade, highly-regarded fashion designer Emily Meyer has crafted custom suits for women, a much-overlooked market segment. Butter infused Emily’s aesthetic into an irreverent brand identity across every touch point from quippy copy to bold photography, to expand their reach within women’s suiting and to enter menswear.

Fashion

Visit the Website

Art Direction

Website Design

Website Development

Packaging Design

Emily Meyer

Beatrice Sala

Estudio Buena Suerte

Web developer

CITIUS MAG is a new voice in sports media focused on covering all of the most important stories in Track and Field. It was created by ex-journalists, ex-pros, and super fans who came together to geek out on running. By spotlighting athletes and their stories, they're on a mission to modernize track and field media coverage and give fans a home to engage with their favorite sport. Check out the new brand identity and website design services that Butter Studio created for this sports media brand!

Sports

Start-Up

Animation

Motion Graphics

CITIUS MAG

Pretty Soon

Production

Karima Asaad

Director

Natalie Loveridge

Producer

Aaron Mclisky

Louella Campbell

Eric Cech

Gaffer

Dan Hilburn

Set Sound

Alek McKenzie

Editor and Colorist

Angela Liang

Stylist

Biana Chong

Stylist Assist

Georgia Hull

Ali Riley, Tiana Penitani, Jacinta Tui, Lindsay Tui, Chloe Beazley

Talent

“How do we introduce our new line of period-activewear to a global audience?” 

A shame-free period solution needed a perspective-shifting creative approach. Butter provided cultural and category insights, utilizing them to develop a creative direction that shifts perspectives on menstruation and sports. Photo and video art direction prioritized unexpected angles and postures, literally shifting a viewer’s perspective. That was paired with powerful language to eliminate the shame, stigma, and waste around menstruating while playing sports.

Campaign

Creative Direction

PUMA x Modibodi

Hyphen & Co.

Interior Design

Interior Designer Shelly Sparks and Model Candice Huffine opened their dream cafe in the Hamptons and enlisted Butter for the brand identity. One Trick Pony is just steps from the beach, serving coffee during the day and drinks in the evening. Playful and chic, our logo features a beach babe riding a pony setting the tone for this casual cafe bar.

Hospitality

Illustration

Graphic Design

One Trick Pony

Kevin Doody

“How do we introduce our new product in a noisy market?”

IDA’s line of cleats exists for the comfort and safety of women players—something no other brand can say. To express this unique selling point, Butter developed a campaign that marries zine and diary-style graphics with tongue-in-cheek yet real language to cut through the clutter and resonate with teenage and young adult players.

Ida Sports

First Child

Skylark

Video Editing

“We need investors to bet on us. That requires a website as premium as our firm.” 

- Maria Szabo, VP of Investor Relations, GTIS Partners

Since 2005, GTIS has been a leading investor in the US residential sector, with a portfolio footprint in more than 35 major markets. Butter captured GTIS’s commitment to excellence and broad range of expertise through a clean, crisp, responsive UX, helping them stand out from other players in the space to charm new and existing investors.

Real Estate

GTIS Partners

Claire Esparros

Mark Boisclair

Photography

Tavalo is reimagining what it means to rent. A responsible real estate developer that prioritizes quality of life for its residents, partner needs (cities, land sellers, investors), and every letter of E-S-G, Tavalo is at the forefront of the residential rental communities across the US. Butter distilled Tavalo's positioning in the market, target audiences, brand messaging, and visual identity to connect with those audiences. We applied all of this on to their website, social content, signage, and more. The end result? A brand that stands out in a crowded market and a partnership that proves the power of creative collaboration.

Visit Website

Tavalo

Shobhitha Saravanan

Cynthia Tan

Morgan Evans

Business Casual provides small businesses with scaffolding for real-talk. They help owners navigate the sticky, human parts of work that are hard to wrap one's head around like: giving feedback and navigating conflict. Butter developed a brand and website re-design that speaks to the company's friendly approachability and marries it with a bespoke design system that speaks to the caliber of the offerings they provide to their clients.

Business Casual

Flex Mussels is a Manhattan restaurant staple serving globally inspired seafood from coast to coast. Flex’s speciality: the freshest, plumpest mussels from Prince Edward Island, cooked in a variety of 23 extraordinary sauces.

The restaurant is a family establishment with origins in PEI, Canada—a picturesque fishing island notable for its vibrant colors, marine-inspired architecture, and diverse landscape. Butter Studio crafted the concept for Flex’s new brand identity design, which is inspired by all things PEI. The Flex team wanted to capture the roots of the restaurant, which started as a storefront on PEI before making its way to Manhattan as the family’s 23rd restaurant ten plus years ago.

A cheeky quality is carried through the brand, from the illustrations to logos, colors, and taglines. Brand collateral features whimsical illustrations of characters you’d see fishing and frolicking on PEI beaches, as well as island architecture and natural gems. Geometric compositions inspired by nautical flags and colors found on PEI are interspersed throughout the system. Flex menus are full of surprises, intended to bring a sense of discovery and delight to each guest as they flip through. The structure of the menu was thoughtfully considered to maximize ease of use for the restaurant, sustainability, and the guest experience.

Food and Beverage

Signage & Wayfinding

Flex Mussels

Haruko Hayakawa

“We’re struggling to communicate what exactly it is that we offer.” 

- Bryce Baker, Co-Founder of web3 strategy company En Passant Digital

Founded by a former professional chess player, En Passant (also the name of a powerful chess move) offers highly technical yet widely applicable web3 strategy to its clients. Butter simplified language around NFTs and blockchain technology and designed a chessboard-esk interface featuring techy quirkiness to communicate En Passant’s purpose and ultimately grow its client base. Be sure to check out the Founder “headshots” for a laugh :)

Web3

3D Design

En Passant Digital

Imagine a pastoral landscape in southern France just on the edge of the ocean, surrounded by the peaks of the Pyrenees and you will be here, in the perfect trifecta of bliss, where we find the home of Naticco. Naticco is Occitan, a dialect spoken in the French Languedoc region, spelled backward. It is also a light and crisp Chardonnay brought to the US by Coeur Wine Co.

The packaging for Naticco represents the heritage of the region through a modern, lighthearted application. It is a place known for seafood, iconic cliffs, and bountiful plains. The undulating pattern on the label could be interpreted as the scales of a fish, the peaks of a mountain range, a sunset over a pasture, or all three. It is simple and bold. It asks to stand out on the shelf amongst a sea of traditionally French labels sporting portraits of linocut vineyards and fanciful script lettering. The pattern is complemented by simple, curved typography set in raised white foil to accentuate the movement across the label.

Read The Dieline's Feature

Naticco

Bao Hu

Mi Chen

Nida Pellizer

Permission provided by the athletes

“What are athletes thinking and feeling with the 2020 games now postponed?”

 - Cari Sekundur, Founder of Butter Studio

While most of us found lockdown torturous, Olympians were forced to come to terms with their life's work; could they afford to wait for the next Olympics or should they retire and start a family? Butter interviewed 10 female Olympians about the mental toll lockdown took and the ironic stillness they were forced to grapple with. The result was a thread of raw, touching visual stories celebrating stories of athletic perseverance that won Best Social Campaign of 2021 from Communication Arts, was turned into a series of NFTs featured on Bitski, and featured by Just Women’s Sports, Uninterrupted, and Hypebae.

Read About It on HYPEBAE

She's Going to Tokyo

Hypen & Co

Bluebird Kitchen is a venture led by Chef Albert DiMeglio, renowned for his work at NYC restaurants Barano and Rubirosa. Butter Studio worked with Chef Al and team to create the visual identity for their new venture, a refined but friendly eatery on Long Island.

We created a series of illustrations of our bluebird hanging out around New York. From surfing at the Rockaways to shopping on Madison Avenue to gossiping with its friends over cocktails. The playful nature of the illustrations helps the friendly vibe of the restaurant come to life on signage, packaging, and on their website.

Bluebird Kitchen

Emilie Zeiss

Elien Blue Becque

Product Direction

“How do we create a user interface that’s easy to use and uplifting?”

- Elien Blue Becque, Product Director of app Telehome

During the pandemic, Telehome connected COVID patients with their loved ones through an app available to patients in hospitals, an incredibly delicate feat. Butter ensured the color palette, type size, layout, icon design, and copy were crystal clear to maximize accessibility while integrating whimsical illustrations that play on ‘connection’ to brighten each patient’s day during a difficult time. The app was honored by Fast Company in their annual design awards.

Tech

View in the App Store

UI/UX

App Design

Naming

Telehome

Hannah Ahn

“How do we convey that we are literally shaping culture through sound?”

- David Perlick-Molinari, Founder of audio production agency YouTooCanWoo

Youtoocanwoo creates custom full-service audio and music. Not your run-of-the-mill music producer, Butter developed an interactive, psychedelic musical instrument shaped as a blob to greet visitors on the homepage. Combined with black and white images that turn to color, a daily affirmations ticker, a dancing footer, and copy that makes you smile, Butter created a website reflecting YouTooCanWoo’s psychedelic spirit of creativity, technical know-how, and musical expertise.

Music

Explore the Website

YOUTOOCANWOO

Lattimore and Friends

“After our redesign, people are finally saying, ‘Oh! 

 I get what you guys are all about.’” 

- Brain Reilly, Co-Founder and Managing Partner of venture fund Will Ventures

Will Ventures is a sports and entertainment venture fund supporting unshakable founders. With a clean layout and motion graphics highlighting copy that speaks to an entrepreneur’s grit, Butter created a website encompassing Will Ventures’ core belief—tenacity and commitment will get you wherever you want to go—setting it up for success as it raised its second fund.

Will Ventures

Racket Club, an audio production agency with studios in NYC, LA, and Atlanta, approached Butter Studio to create a website that would reflect their expertise and the growth of the company. To achieve this goal, we designed a sleek single-page site that emphasizes Racket's impressive portfolio. Our team utilized animation and micro-interactions to create an engaging and dynamic user experience, while maintaining a clean and organized layout that directs the user's attention to Racket's work. The result is a polished and professional online presence that accurately showcases Racket Club's capabilities and expertise.

Racket Club

“How can we build a community to break the glass ceiling in soccer?”

- Courtney Caroll Levinsohn, Founder of Women in Soccer

Before our brand redesign, Women in Soccer was a very early-stage professional network connecting all women in and around the sport. Rather than replicate male-dominated design ubiquitous in the sport, Butter created a visual identity that balances the professional with the energetic, building off of iconic soccer graphics like trading cards, signage, and team crests but twisting them to make them ownable and memorable.

Non-Profit

Women in Soccer

Marieme Sall

Alex Webster

Photographer

Tony White

Photo Assistant

Paris L'Hommie

Hair Stylist

Pearl C

Makeup Artist

Chris The Great

Charlotte

Makeup Assistant

Isaiah Dorty

Wardrobe Stylist

Amari Naydon

Wardrobe Assistant

Miss Mojo

Rian B

Dylan Ali

Brianna

Arnell

Ariel Binns

Models

"How can we capture product and lifestyle imagery that conveys accessibility yet aspiration

- Mary Imevbore, Founder of beauty brand Waeve

Waeve has disrupted the beauty industry by making quality wigs less expensive. Butter coupled simple styling with maximalist props and hair and makeup to celebrate Black women and femmes’ self-expression and joy for Waeve’s initial suite of products.

Beauty

Waeve

Lattimore & Friends

“My consultancy is not corporate, how can I stand out amongst a sea of the same?”

- Carly Dieter, Founder of consultancy Tilda

Tilda sought to push the boundaries of traditional strategy consultancies, particularly those that catered to early-stage companies and venture capital firms, by creating a brand and vision that immediately differentiated itself from the pack. Butter emphasized Tilda’s expertise, beginning with a name inspired by “Matilda”, the Latin "mighty in battle." Photo collages of cities and landscapes symbolize possibility and new heights. Overall, Butter created a joyful and trustworthy website to help Tilda discover a niche in the space. And, in the year after their brand identity launch, Tilda’s revenue increased by 3X.

Tilda

Alma Mater Records, formerly “Hot Mom USA,” were in need of brand refresh that would harmonize the label with their ethos. The company wanted to preserve a mention of motherhood in the name through a sentiment more inclusive of the company’s values—feminists, LGBTQIA+ folks, and POC. We renamed the group Alma Mater, meaning “nourishing mother” in Latin. The name gave the brand an elevated image that resonates with youth culture, and stays true to the label’s maternal roots. The lions in the logo were inspired by the Greek goddess Cybele, who was referred to as “alma mater” during ancient times. Cybele’s lion-drawn chariot would cue wild music and disorderly, ecstatic scenes wherever the goddess would go. We loved this idea of ecstatic disorder and carried it into the rest of the identity, using collage elements, illustration, and bright colors.

Entertainment

Alma Mater Records

Heidi Chisholm

Lara Turner

Molly Carkeet

Hi Fi Athletics is a boxing-inspired streetwear brand for women. Created for those who have historically been marginalized in combat sports, its intention is to expand their space in boxing culture, encouraging them to make it their own.

The brand speaks to innovation rooted in tradition. It pays homage to the look and feel established throughout the history of boxing, but subverts it as lifestyle-forward and customized for women. Hi Fi is inspired by the flamboyant, flashy, loud, over-the-top aesthetic of boxing culture: the robes, the shorts, the silk, tassels, and patches that adorn traditional garments worn in the ring. They push the boundaries of boxing culture by adding something new, through style, approach, and mentality.

Butter Studio, a creative agency for sports brands, developed the company strategy, name, brand identity, digital marketing design, and apparel design.

Service

Industry