There’s nothing like love at first sight. We see, we feel, and we decide.
At Butter, we shape the way people see, the way they feel, and the decisions they’re making about your company.
Through strategy, creative, and interfaces we shape how your story is perceived, whether you’re a start-up, global brand or a game changer in between.
Butter is helmed by Cari Sekendur. With a background in design, marketing, and operations, she takes companies to the next level of their brand expression and recognition.
She has developed brand campaigns for global brands including Nike, PUMA, and Morgans Hotel Group, as well as brand identities and websites for investment firms like Will Ventures, Rosc, and GTIS Partners.
Her work has amplified brands from sports to finance, earning the Webby Award for Best Sports Website and the Lovie Award for Best Visual Design in AI, Web3, and XR. As host of The Spread podcast, she interviews business leaders in sports to explore their hot takes on creativity. Her work has been featured in Hypebae, Creative Review, and It's Nice That, amongst others.
Cari is proudly queer and dabbles in running, tennis, and other recreational athletics. She is based Berlin with frequent stints in New York.
Introducing Beatrice Sala and Kevin Doody our master Designers, Nayla Al-Mamlouk, our whipsmart Copywriter, Beth Carter, our incisive Director of Brand Strategy, and Amanda Sudnik, our brilliant Marketing Intern.
Services
Here are the places and spaces where we can make a brand’s story stand out.
Brand Strategy
Brand Identity
Digital
Marketing
Art Direction
Experience
Our team members bring experience supporting Fortune 500 companies, start-ups, and everything in between, both creatively and strategically.
Awards
- Innovation by Design Award
- Award of Excellence for She’s Going to Tokyo
Podcast
Check our our podcast, The Spread: Where Sports and Creativity Meet Bottom Line. Whether you're a sports enthusiast, a design lover, or simply curious about how-in-the-world sports and creativity are related, The Spread has got you covered. Join host Cari Sekendur, Butter's Founder, as she interviews sports-business leaders channeling creativity to make their mark in athletics. Listen on Spotify or Apple Podcasts!