ABOUT
Butter is a creative studio that harnesses design as a tool for business growth and powerful cultural influence. Dedicated to creating intentional experiences that aren't afraid to leave an impression, we transform organizations through our work.
We tell a brand’s story through visuals, interfaces, language, and strategy. It can be a whimsical story. It can be a curious one. It can be super simple. But whatever we create has to spark the imagination: yours, ours, and especially theirs.
Our values drive everything that we do, and we're here to support brands whose intentions match our own. This spans sports and entertainment, sustainability, queer and women led businesses, and beyond.
WHO
Butter is the studio practice of Cari Sekendur. Combining creativity and analytical thinking, Cari takes companies to the next level of their brand expression and recognition through strategic creative execution. Her creative approach is balanced both by research and writing background as well as a tactical business sense. These were informed by the early years of her career where she handled marketing and operations for fast-growing startups in New York City, Chicago, and Berlin. She has executed visual design, art direction, and brand strategy for a wide swath of companies, from Nike and Viacom to Other Half Brewing and Morgans Hotel Group. Her work has been exhibited in galleries from Paris to Los Angeles, and recognized by AIGA’s Eye on Design, Hypebae, and It's Nice That, among others.
She is a recreational boxer and soccer player, proudly queer, and passionate about giving voice to communities that are underrepresented in the mainstream. From Chicago, she studied in St. Louis and Zaragoza, Spain before stints in Buenos Aires, Berlin, and Paris.
In 2020 Butter had the pleasure of welcoming team members from across the globe from NYC to Korea, Dubai, and Berlin. Our website hasn't quite caught up with us, and more about them is coming soon!
WHAT
Design lives in the world. We see, touch, and interact with it daily. Here are the places and spaces where we can make a brand’s story really stand out.
BRAND IDENTITY
- Visual Identity Design
- Logo Design
- Naming
- Tone of Voice
- Copywriting
- Brand Strategy
INTERACTIVE
- Web Design
- Web Development
- Web Animation
- App Design
- Digital Design
- Motion Graphics
MARKETING
- Campaigns
- Social Media Content
- Email Marketing Content
RESEARCH & INSIGHTS
- Market + Consumer
- Competitive Landscape
- Opportunities
- Differentiators
ART DIRECTION
- Photography
- Illustration
- Signage + Wayfinding
- Video
- Murals
BRAND STRATEGY
- Values
- Mission
- Positioning
- Audience Personas
- Brand Attributes
- Packaging
- Collateral
- Editorial
- Invitations
- Wall Paper
WHERE
Butter is centered in New York City with team members across the globe from Berlin, to South Korea, to Dubai. You can also find our work here...
GROUP EXHIBITIONS
- Village de la Coupe du Monde, Paris, 2019
- Le Point Ephémère, Paris, 2019
- Diversité House, Paris, 2019
- Centre Social et Culturel Rosa Parks, Paris, 2019
- Denver Museum of Modern Art, 2020
- Los Angeles LGBT Archives, 2020
- Fussball Club Zurich Museum, 2020
JOBS
We're not currently hiring, but we're always looking to meet talented freelancers in design, motion graphics, and copywriting. We will be on the lookout for an intern for summer 2021 soon. Should we know you? Get in touch: [email protected]
