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Bluebird Kitchen

Challenge

“How can our branding help us become a central part of our community?” - Chef Albert DiMeglio, Founder of Bluebird Kitchen

Solution

Bluebird Kitchen is a Long Island restaurant serving high-quality comfort food in a refined yet laidback atmosphere. Butter developed a cheeky brand identity for them, the centerpiece of which is a series of illustrations of bluebirds surfing at the Rockaways, shopping on Madison Ave., and gossiping with friends over cocktails all to illustrate Bluebird Kitchen as a place to enjoy life’s special moments.

Services

  • Brand Identity
  • Art Direction
  • Illustration
  • Packaging Design

Team

Butter—Cari Sekendur,Beatrice Sala

Interior Design—Hypen & Co

Interior tile design for the restaurant.
Restaurant wordmark on two different signages.
An animation of the various illustrations created for the brand.
Different matchbox design for the restaurant with illustrations.
Front and back of the restaurant menu.
Exterior photo of the restaurant in white and blue with signage.
Illustration designed for the brand on an interior wall of the restaurant.
An illustration for the restaurant patio.
Illustration on an exterior blue wall.
Illustration pattern for the interior of the restaurant bathroom.

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