Business Casual
Info
“My company currently feels too idiosyncratic and high-touch. Until I can communicate the services we offer, it won’t reach its potential.”
- Morgan Evans, Founder of Business Casual
Business Casual helps small-business owners navigate the sticky, human parts of work that are hard to wrap one's head around like giving feedback and navigating conflict. In the brand identity, Butter married the company's approachability with its mission, emphasizing connection, empowerment, and holistic business support to elevate its market presence, clarifying its visual point of view to convert a diverse range of clients.
Services
Brand Identity,Website Design,Website Development
Credits
Butter—Cari Sekendur,Beatrice Sala,Shobhitha Saravanan,Cynthia Tan
Web Development—Estudio Buena Suerte
Illustration—Morgan Evans