Business Casual

“My company currently feels too idiosyncratic and high-touch. How can we communicate the services we offer more clearly and distinctly?” - Morgan Evans, Founder of Business Casual

Business Casual helps small-business owners navigate the sticky, human parts of work that are hard to wrap one's head around like giving feedback and navigating conflict. In the brand identity, Butter married the company's approachability with its mission, emphasizing connection, empowerment, and holistic business support to elevate its market presence, clarifying its visual point of view to convert a diverse range of clients.