Other Half
Challenge
"How can we produce hundreds of beer labels while keeping each one fresh and true to the brand?" - Megan Pennman, Creative Director, Other Half Brewing
Solution
Other Half Brewing was born of a vision to brew New York beer with the effort and thoughtfulness representative of the “Other Half” of the industry. Today, Other Half produces craft beers in Brooklyn while collaborating with other breweries, local and global. Butter played on the unexpected nature of their beer in everything from packaging to event signage to create visual experiences that beer aficionados everywhere could enjoy.
Services
- Packaging Design
- Illustration
Team
Butter—Cari Sekendur
In-House Creative Direction—Megan Penmann
