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Rosc

Challenge

“How do we communicate that we have a uniquely different approach to VC?” - Alexander M. Fuller, Founder & Managing Partner, Rosc

Solution

Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing, one rooted in academic rigor and decades of entrepreneurial experience.

Services

  • Naming
  • Brand Strategy
  • Brand Identity
  • Print
  • Copywriting
  • Marketing Collateral
  • Digital
  • Social Media Content
  • Website Design
  • Website Development

Team

Butter—Cari Sekendur,Sasha Danandeh,Emma Piercy,Nayla Al-Mamlouk,Beth Carter

Visit the WebsiteArrow
A stationery set in Roscs brand design.
All four logos from the Rosc logo suite.
Printed cover of a Rosc investor deck.
A laptop displaying the Rosc website design.
Deck design featuring a debossed illustration of an acorn tree branch.
Rosc business card with a gold foil print of the Rosc logo.
Gold tote bag featuring Rosc's logo, an intertwined acorn tree.
Deck design for the legacy of Rosc, featuring embossed illustrations and arches.
A phone displaying a Rosc Instagram post, placed on a paper featuring one of the Rosc logos.
Close-up of a navy hat featuring the Rosc monogram printed on it.
Rosc compliment card with an embossed Rosc monogram and a handwritten message.
Rosc letterhead design.
Close-up of the logos featured on the Rosc letterhead design.

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