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Rosc

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“How do we communicate that we have a uniquely different approach to venture capital?”

- Alexander M. Fuller, Investment Committee, Rosc

Rosc is a venture capital company built on a 40-year family legacy, and they needed a brand identity to catapult them into the digital age. Butter determined their differentiators at a time when VC was struggling, building a brand that showcases their particular approach to investing; one rooted in academic rigor and decades of entrepreneurial experience.


Services

Brand Strategy,Brand Identity,Print,Copywriting,Marketing Collateral,Digital,Social Media Content

Credits

ButterCari Sekendur,Sasha Danandeh,Emma Piercy,Nayla Al-Mamlouk,Beth Carter
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A stationery set in Roscs brand design.
A laptop displaying the Rosc website design.
All four logos from the Rosc logo suite.
Printed cover of a Rosc investor deck.
Deck design featuring a debossed illustration of an acorn tree branch.
Rosc business card with a gold foil print of the Rosc logo.
Gold tote bag featuring Rosc's logo, an intertwined acorn tree.
Deck design for the legacy of Rosc, featuring embossed illustrations and arches.
A phone displaying a Rosc Instagram post, placed on a paper featuring one of the Rosc logos.
Close-up of a navy hat featuring the Rosc monogram printed on it.
Rosc compliment card with an embossed Rosc monogram and a handwritten message.
Rosc letterhead design.
Close-up of the logos featured on the Rosc letterhead design.