Tilda

“My consultancy is not corporate, how can I stand out amongst a sea of the same?”

- Carly Dieter, Founder of consultancy Tilda

Tilda sought to push the boundaries of traditional strategy consultancies, particularly those that catered to early-stage companies and venture capital firms, by creating a brand and vision that immediately differentiated itself from the pack. Butter emphasized Tilda’s expertise, beginning with a name inspired by “Matilda”, the Latin "mighty in battle." Photo collages of cities and landscapes symbolize possibility and new heights. Overall, Butter created a joyful and trustworthy website to help Tilda discover a niche in the space. And, in the year after their brand identity launch, Tilda’s revenue increased by 3X.