She's Going to Tokyo
Challenge
“What are athletes thinking and feeling with Olympics postponed?” - Cari Sekundur, Founder of Butter Studio
Solution
While most of us found lockdown torturous, Olympians were forced to come to terms with their life's work; could they afford to wait for the next Olympics or should they retire and start a family? Butter interviewed 10 female Olympians about the mental toll lockdown took and the ironic stillness they were forced to grapple with.
The result was a thread of raw, touching visual stories celebrating stories of athletic perseverance that won Best Social Campaign of 2021 from Communication Arts, was turned into a series of NFTs featured on Bitski, and featured by Just Women’s Sports, Uninterrupted, and Hypebae.
Services
- Brand Strategy
- Art Direction
- Animation
- Social Media Content
Team
Butter—Cari Sekendur,Bao Hu,Mi Chen,Nida Pellizer
Photography—Permission provided by the athletes
