Women in Soccer

“How can we build a community to break the glass ceiling in soccer?”

- Courtney Caroll Levinsohn, Founder of Women in Soccer

Before our brand redesign, Women in Soccer was a very early-stage professional network connecting all women in and around the sport. Rather than replicate male-dominated design ubiquitous in the sport, Butter created a visual identity that balances the professional with the energetic, building off of iconic soccer graphics like trading cards, signage, and team crests but twisting them to make them ownable and memorable.